Digital. Print. TV. Radio. There´s an endless choice when planning how to spend your media budget. But how do you know which combination of media will provide you with the biggest return on your investment? As with many things, it comes back to excelling at the basics. Follow these fundamental rules and you'll create a solid media plan.
Increase Your ROI
Most businesses will have a specific regional demographic. Whether you are a pure e-tailer or you have brick and mortar stores you will be drawing potential customers using your website, social media and other marketing channels. This means that you should harness the power of localised marketing. If you haven't yet, you are most likely spending far too much on advertising and not getting the results you want. By adding geographical information directly into your online marketing material you may increase your return on investment.
For retail marketers, being agile is all about putting data to work; to constantly source new opportunities or solutions, to deploy campaigns and testing strategies quickly, to assess the results in real time and to make changes rapidly where required.
A high-functioning agile marketing team can run multiple campaigns simultaneously. Equally as important, agility gives you improved optimisation capabilities: the ability to spot where changes are needed and to activate those changes right away.
Imagine a potential customer encountering your retail brand for the first time.
That customer wants to know your story. They want a snapshot of what you’re all about. Their time is precious - so if they are going to spend any more of it finding out about what you have to offer, they need a reason for doing so.
So how do you open that conversation? There are a hundred and one things you could start with - from the exciting new additions you’ve got lined up for this season - right through to the special event you’ve got lined up in a few weeks’ time. But as with any conversation, it’s almost always worth starting off with the essentials: what really matters to your audience - and what sets you apart.
In this article, we’ll look at 8 key criteria that can help determine the effectiveness of your creative guidelines, in relation to the campaign for which they’ll be used.
1. Do you have a clear, single creative idea?
Successful campaigns are built around clearly defined objectives. Your creative strategy needs to help deliver on that goal. Do they tell a cohesive story and keep audience focus on the key idea? Or do they have additional features that may be a distraction?
Agile marketing is an important facet in ensuring that businesses attain their set goals even faster and still retain a well-managed team. The agility is not to refer to formulating different concepts every day. It selectively means selecting a working strategy and improving on it by frequent introspection.
The need for retrospective meetings has been quintessential for businesses to make improvements and adjustments as needed for centuries now. The whole construct including the team is required to attend so as to make sure all the grounds are covered. This way, they all get to give much-needed input for more improvements. Let us look at the benefits that come packaged with marketing campaign retrospectives.