In this article, we’ll look at 8 key criteria that can help determine the effectiveness of your creative guidelines, in relation to the campaign for which they’ll be used.

1. Do you have a clear, single creative idea?

Successful campaigns are built around clearly defined objectives. Your creative strategy needs to help deliver on that goal. Do they tell a cohesive story and keep audience focus on the key idea? Or do they have additional features that may be a distraction?

Jun 8, 2017 9:03:00 AM by Frode Nortvedt |0 Comments Add Comment

Agile marketing is an important facet in ensuring that businesses attain their set goals even faster and still retain a well-managed team. The agility is not to refer to formulating different concepts every day. It selectively means selecting a working strategy and improving on it by frequent introspection.

The need for retrospective meetings has been quintessential for businesses to make improvements and adjustments as needed for centuries now. The whole construct including the team is required to attend so as to make sure all the grounds are covered. This way, they all get to give much-needed input for more improvements. Let us look at the benefits that come packaged with marketing campaign retrospectives.

Jun 1, 2017 9:54:00 AM by Frode Nortvedt |0 Comments Add Comment

Regardless of how an account user has interacted with your company in the past, turning collected email addresses into leads is an essential element in growing your business and developing a relationship with these new clients. In order to make the most of your email automation, read through these easy steps, all of which increase the chance of converting email addresses into leads and ultimately, clients.

May 25, 2017 8:27:00 AM by Frode Nortvedt |0 Comments Add Comment

In a world where the options were basically limited to TV and radio, print and in-store, decisions on where to focus your efforts were relatively simple. But now that customer contact can happen through such a wide range of channels, retailers are faced with a challenge: how to build a presence across multiple sources, while still retaining laser-focus on an individual channel-level. In other words, having that ‘big tent’ of a multi-channel campaign, while ensuring that each element of your campaign - from print ads through to your Pinterest presence - is still working as it ought to be.

May 18, 2017 9:14:00 AM by Frode Nortvedt |0 Comments Add Comment

There’s no uniform way to elicit a response from consumers. No one response mechanism to rule them all. Different people (and groups of people) respond in different ways, to different kinds of mechanisms.

Take millennials, that frequently spoken about, sometimes maligned, section of the population born somewhere between the mid-1980s and the late-1990s. A section of society who emerged into adulthood during an age defined both by financial crisis, extraordinary technological change, and the explosion of social media. A generation that now represents one of the most dominant demographics on the retail landscape; with buying triggers shaped by the world into which they've grown.

May 11, 2017 8:37:00 AM by Frode Nortvedt |0 Comments Add Comment

Becoming a multi-channel master is all about the planning. With this in mind, let’s go right back to the beginning with a blueprint for setting your multi-channel goals...

Just a few years ago marketers used to talk about the customer journey as if it was a simple road trip from A to B. These days, with so many different “travel options” open to those customers, any talk of a linear, point-to-point map just doesn’t seem to make sense.

May 4, 2017 8:07:00 AM by Frode Nortvedt |0 Comments Add Comment