| Brand Consistency

Developing a strong vision helps in so many different ways as you grow your business. It helps establish a blueprint to follow and build upon. With a clear cut vision, your business can establish a much needed identity, which should not waver.

This brand identity should remain consistent throughout the entire company, ranging from the way you present it to clients to market and within the retail store front as well. However, building brand consistency can prove difficult, especially for new companies searching for a foothold and grasping at straws for an audience. Here are several ways brand consistency should feature in your wider retail strategy.

Nov 6, 2017 9:56:00 AM by Frode Nortvedt |0 Comments Add Comment

As your company continues to expand, you'll run into new marketing issues you never faced as an emerging business. While you push into new regions, you must maintain a brand consistent approach throughout the different local markets. As different cities, regions and countries possess different core values, you need to identify ways to make sure your local marketing is brand consistent, which often means working with varying branch offices to do so. By following through with these three tips, your advertising will not only adhere to your corporate identity, but to the local markets as well.

Aug 10, 2017 1:33:12 PM by Frode Nortvedt |0 Comments Add Comment

As the CXO of a multi-national corporation, you experience marketing in a completely different way than a regional or local storefront. You need to think not only of the big picture, but of how to connect with local demographics in order to increase sales. To do this, you need to strengthen the bond between your brand's global, national and localized marketing. Here are several important variables to keep in mind and to potentially implement into upcoming marketing campaigns.

Jul 20, 2017 1:18:13 PM by Frode Nortvedt |0 Comments Add Comment