As your company continues to expand, you'll run into new marketing issues you never faced as an emerging business. While you push into new regions, you must maintain a brand consistent approach throughout the different local markets. As different cities, regions and countries possess different core values, you need to identify ways to make sure your local marketing is brand consistent, which often means working with varying branch offices to do so. By following through with these three tips, your advertising will not only adhere to your corporate identity, but to the local markets as well.
As the CXO of a multi-national corporation, you experience marketing in a completely different way than a regional or local storefront. You need to think not only of the big picture, but of how to connect with local demographics in order to increase sales. To do this, you need to strengthen the bond between your brand's global, national and localized marketing. Here are several important variables to keep in mind and to potentially implement into upcoming marketing campaigns.