Localisation is a powerful tool for any business, particularly large global companies. Giving you the ability to connect with local customers, to tailor your products and engage with local communities, localisation is the key to strong performance in locations around the world.
Website localisation is a key element of any global marketing strategy. From translation into multiple languages to blog posts about local events and sales, a website that caters to local audiences around the world is a great way to market locally even as a large global business.
Localised marketing is a great way for large global brands to connect with their customers. From local competitions and events to region-specific products and offers, even the biggest international businesses can localise and focus their marketing to good effect.
For many large businesses, marketing activity is often best planned on a global scale and then optimised for a local audience later. This can mean, for example, arranging the same events all around the world, just with a distinctly local flavour, or offering big seasonal discounts across your business with the discounted items varying by location.
Today, more businesses than ever are trading globally. From multi-national service providers to small family stores, the internet, mass communication and affordable global shipping have opened new markets around the globe for practically every business.
Some of the most successful marketing campaigns in recent years are those which have connected with their target audience on an emotional and personal level.
As your company continues to expand, you'll run into new marketing issues you never faced as an emerging business. While you push into new regions, you must maintain a brand consistent approach throughout the different local markets. As different cities, regions and countries possess different core values, you need to identify ways to make sure your local marketing is brand consistent, which often means working with varying branch offices to do so. By following through with these three tips, your advertising will not only adhere to your corporate identity, but to the local markets as well.